Lital worked as the street style photographer for H&M Life global for five years (2010-2015) and for the Bon agency HQ in Stockholm, shooting for a variety of major high street Swedish brands. She has photographed commercial campaigns for brands as Furla bags, Lee jeans and Wrangler, developing a distinct approach and look not only in fashion photography but in the realms of artistic portraits, art, and nudes.

 

She has worked closely with world-renowned masters via the Tuscany Photography Workshops organization (TPW), including with Philippe Pache, Anders Petersen, and Andrea Pistolesi. During her time in Tuscany, she learned how to incorporate emotion, feelings, dreams, and desires into her images with a series of lectures, critiques, demonstrations and assignments. A portrait of a subject is also an image created as a portrait of the photographer—in Tuscany, Lital was inspired to incorporate her spirit of new ideas.

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She has been commissioned by a variety of European newspapers to shoot editorials of creative people, and is currently working on a book for release in 2019 that will document makers and their imagination-rich spaces, exploring what we can all do to expand our sense of possibility.

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                                                    ARTIST STATEMENT

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Photography is a medium for constant inspiration. It is a means to capture the most private aspects of the human experience, but also to co-create a broad and highly public view of tomorrow’s better world. My photographs are mostly portraits of people with a special style or authenticity, and seek to suggest more than the eye might usually see. As a social document of emotions, self-expression and inspiration, photographs can have a great impact by sharing an unexpected point of view. This perspective is often a blend of the subject’s own life story as well as the photographer’s—even in two dimensions, what resonates with us in photographic art can change the mind and the world.

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